Design packaging - by Vincent

In this age of stiff competition, it is the packaging that sets off the product from its competitors. Tablets to baby food, specialty nutritional supplements to detergent powder, any product has even a half chance of being looked up by the consumers only if the packaging is attractive. Therefore, design packaging is an important element of the overall product promotion effort.
Packaging design is a great challenge to the designer. As the packaging is the closest visual presentation of a product placed before the user, it has to combine aesthetics as well as functionality. The process of packaging design starts with a study of the product itself. The product has to be analyzed with respect to its key attributes. Some important attributes include age and geographic distribution of the intended users, role of the product in the lifestyle of the users, distribution network for retailing and shelf life. Each of these attributes influences decisions on the design of the final packaging. Let us look at some examples.
Items for children like baby oils, soaps and biscuits have bright color schemes and easy to use packaging. In contrast, specialty chemicals like cleaning acids or laboratory reagents come with sturdy and tamper-proof packaging. Such materials should be protected from losses during transit as also potential hazards due to spillage. Convenience foods, take away cartons etc. should be designed so as to provide ease of use and double up as storage after use.
Once the basic principles that govern the packaging design for the specific product have been chalked out, the designer proceeds along three courses. First, he has to decide the graphic interface, which includes logo, typeface and illustrations, if any. Second, he has to consider the budgetary and logistic requirements to zero in on the packaging material. Common packaging materials are paper, cardboard, plastic and glass. He has to weigh the costs with environmental repercussions. There are also legal provisions regarding the application of appropriate material for packaging purpose. These have to be borne in mind. Third, he has to proceed with the printing.
Packaging design is not just about cartons. It is about providing the overall ‘look’ and ‘feel’ for the product. Several products with potential for immense success have fallen by the wayside due to faulty packaging design. There are also several stories of products that became successful after being metamorphosed by a new packaging design. Although this does not amount to saying that a mediocre product can succeed with flashy packaging, it is quite true that packaging design complements the quality and enhances brand recall.
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Vincent Platania
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CreativeLatitude.com Focuses on Restaurant Logo Design - by Jeff Fisher

Designer and author Jeff Fisher turns the spotlight on the design of restaurant logo and identity design in the most recent installment of his “Logo Notions” column on the graphics industry web site CreativeLatitude.com. (PRWEB) September 23, 2005 — Designer and author Jeff Fisher turns the spotlight on the design of restaurant logo and identity design in the most recent installment of his “Logo Notions” column on the graphics industry web site CreativeLatitude.com. The article, “Designs on dining: Restaurant logos as a graphic invitation to a meal and an experience,” ( link: http://tinyurl.com/clduq ) features the work of Sayles Graphic Design of Des Moines, IA; Creative Madhouse located in Fort Worth, TX; the Pawtucket, RI based Fresh Oil; and the San Francisco firm StudioMoon. Restaurant logos by Fisher, the Engineer of Creative Identity for Jeff Fisher LogoMotives in Portland, OR, are also featured. The designers relate anecdotes, project process methods and challenging experiences in creating the visual identities for a wide variety of eating establishments throughout the United States and at a Caribbean locale. According to Fisher, “The challenges of such projects most often raise their ugly heads in the form of budget limitations and the lateness of some restaurant owners to initiate the logo/identity design process for their new business in a timely manner “ especially when the scheduling of projects for other vendors are overlooked.” The lessons in the article are presented to help both designers and restaurateurs successfully navigate the restaurant identity process. Writer Jeff Fisher has received over 475 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 75 publications on the design of logos, the business of graphic design, and small business marketing. Fisher, who often writes and speaks on design-related topics, is a member of the HOW Magazine Editorial Advisory Board and is also on the 2006 HOW Design Conference Advisory Council. His own book, The Savvy Designer’s Guide to Success” (http://tinyurl.com/5o7ud ), was released by HOW Design Books in late 2004. More information about Jeff Fisher LogoMotives is available at www.jfisherlogomotives.com

Cincinnati Graphic Design & Vehicle Wrap Service - by MuralPop 639 Main St.

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At MuralPop, we are fully-equipped with custom banners and signs making digital technology along with state-of-the-art computer aided tools, we produce full color indoor and outdoor signs, banners, decals and vehicle wraps in all custom sizes and quantity to meet your needs on time and on budget.

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Call Now 513-917-3039, or Visit www.muralpop.com

Career Opportunities in Graphic Design - by Mei Galang

You know you are highly creative and creates visually stimulating masterpieces. So you think you might consider a career in graphics design but where do you begin and what are the possible career paths?

For starters, Graphic design is a field of art where images and text are arranged to communicate a message which ca be applied to print, digital media, motion pictures, animation, signs, packaging or other media. There might be few lucky people who made waves in this industry by talent alone, but most graphic designer wanna-be needs to have a certificate or a degree. In every field, there is too much competition, so a certification or a degree will be an advantage to show that you have a firm grasp on the basic knowledge and theories about the field.

Career opportunities as a graphic designer is far from narrow. Below are the top 5 Graphic design jobs that you might want to consider.

1. Creative Directors.
Creative directors are also called art directors, they are in charge of a creative team that produces artwork to be used in different mediums such as television, magazine or billboards. Art directors manages the team that consist of artists, graphic designers, photographers, copywriters and a production staff to make sure that they beat the deadline and make the client happy. They also play a major role in the development of a project because they make the decisions on the elements used for the project. Though they are mostly on the supervisory and administrative side, they need advanced training in graphics design to be able to do some artwork and designing as needed by the project.

2. Layout Artist
Layout Artists are in charge with the structure and layout of images and text for print media such as magazine works, flyers, cd inlets, posters, etc. They are required to have knowledge and experience in using various computer softwares like Adobe Photoshop and Macromedia Freehand.

3. Flash Designer
Macromedia Flash is a tool for creating interactive and animated web sites. It is the trendiest technology used in web design because most web designers want to implement Flash in their sites. A A Flash designer creates interactive movies using customized effects on text, navigation, animation, video .They should also have a basic knowledge on the Internet and HTML.

4.Web Designer
A web designer creates pages, layout and graphics for web pages. They also design and develop the navigation tools and site content. Their main task is to create an aesthetically pleasing and user friendly site. A web designer should have skills in computer graphics, graphic designs, softwares and web tools.

5.Multimedia Designer
A Multimedia designer produces sketches, scale models, drawings or plans to be submitted and reviewed bu a director. They can also design props, sets or costumes. Multimedia designers can explore careers in the field of television, audio or film production, as well as set or production design.

The graphic design career opportunities above requires being keen to details, good grasp of design concepts, problem solving skills and knowledge on latest software used in the industry. It is recommended to get a proper training and education to land to a graphics design job in this exciting field.

Mei Galang is an article contributor for http://jobs.blogs.ozfreeonline.com

Bucks County Graphic Designer Christopher Wajda Provides Illustration and Graphic Design for Philadelphia Bucks County and Surrounding Areas Details at chriswajdacom - by Christopher Wajda

Bucks County Graphic Designer Christopher Wajda Provides Illustration and Graphic Design for Bucks County, PA. http://www.chriswajda.com/buckscountytradeshows.html http://www.chriswajda.com/buckscountygraphicdesign.html and http://www.chriswajda.com/courtroomgraphics.html (PRWEB) February 28, 2005 — Christopher Wajda provides Bucks County’s most innovative, creative and affordable Illustration, Communications and Graphic Design. Wajda works in mixed media, traditional and digital artwork for magazines, newspapers, books, the recording industry, private firms and corporations looking to give publications and communications the custom professional look of personalized artwork - from concept to implementation - your project is in our hands and we treat your job as it was our own. Illustration of custom cartoon for company newsletters, safety flyers and similar projects are one of our specialties. We understand that the business world doesn’t often wait for the world of the arts, so you can be assured that your deadline becomes our deadline, and timeliness and expediency are two of our hallmarks. Give us the chance to redefine how you look at commercial and fine art. Christopher Wajda produces some of the most innovative and visually exciting illustration and design at competitive costs features quick turnaround on all our artwork. Chris works in a wide range of mediums ranging from traditional acrylic, watercolors and oil paints to the latest digital multimedia and 2-D programs to offer the widest range of styles available in the freelance art market. Christopher Wajda, born in 1972 in Philadelphia, Pennsylvania, was raised in Bensalem, Bucks County, Pennsylvania. Attended Holy Ghost Preparatory School in Bensalem, Pennsylvania before attending art school in Newtown, Pa and later studying art and design in college in Philadelphia, Pennsylvania. Wajda began working in illustration in 1994 for the Trenton Times, New Jersey’s largest daily newspaper producing half and three quarter page full color illustrations. Wajda also produced humorous illustration for a wide array of business and organizations, from book illustration to safety and business cartoons. Gradually, developing websites and industrial design grew from the exposure of those first illustrations leading to the opening ofNorthPoint Studios in 2001. Northpoint Studios, Graphic Design and Illustration Studio was opened by Wajda as a vehicle to creating exposure and obtaining new clientele. Wajda has won many awards and competitions for his graphic design, including designing the official seal for Bensalem Township, Bucks County, Pennsylvania in a city wide juried exhibition. During that same time, Wajda’s career path shifted from a primary focus on the industrial and graphic design arts to fine arts, where he started pursuing a path more geared to the exploration of color, form and the integration of design expressed in a variety of painting mediums. Wajda spent 4 years travelling extensively through Europe and the United States studying different artistic techniques and studying the works of the European and modern American masters. Contact Christopher Wajda at 215-208-0888 for additional information.

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